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About Peripheral Apparel

Peripheral Apparel began in 2022, but its story started a year earlier in Sturgis.

In 2021, I was riding through downtown on an all-black motorcycle, wearing all-black gear. The sun had set about an hour before. A motorcycle accident that evening changed my life and the way I thought about being seen on the road.

After recovering and restoring my bike, I searched for high-visibility riding gear. What I found didn’t reflect my style or individuality. I wanted something bold and fashion-forward, made with the spirit of riders in mind.

That search became Peripheral Apparel: a brand bringing reflective details and high-visibility purpose together with bold style. For me, it’s personal. It started with a desire to stand out without giving up who I am, and to create clothing for riders who want to be seen.

OUR STORY-- Peripheral Apparel was born in 2022 after a life-changing motorcycle accident in Sturgis in 2021. It happened right in the heart of downtown, and at the time, I was riding an all-black bike, dressed in all-black gear, with the sun having just set an hour earlier. The visibility was minimal, and while the driver who hit me may have been distracted, my presence was hardly noticeable. After recovering from my injuries and restoring my bike, I knew one thing for sure—I needed to invest in riding gear that was not only safer but also more visible. However, when I searched for high-visibility options, I was disappointed. Most gear seemed designed for construction workers or airport runway crews, leaving style and individuality behind. That’s when it hit me: why not create something that was edgy, fashion-forward, and made riders stand out, without sacrificing style for safety? Something trendy, visible, and designed with the spirit of riders in mind. And so, Peripheral Apparel was born—where visibility meets bold style. A clothing line built for bikers who refuse to blend in, but want to be seen on the road.